Edge #186 – YT top performers
YouTube continues to be one of the most powerful lead generation platforms. But few people ever take full advantage of it. The video creative just seems to be too big of a barrier to entry. Well, it shouldn’t be. I dunno if you remember our Affiliate Contest from last year? Our Bulletproof YouTube Ads course […]
Read more...Edge #185 – A world without FB retargeting?
Right now, there’s a lot of uncertainty about Facebook as an ad platform. And while we don’t yet have to imagine a world without retargeting, lookalike audiences, and proper conversion tracking… The effectiveness of these tools WILL decrease by at least a good 30%… As iOS14 users opt out from sharing their data, starting in […]
Read more...Edge #184 – Cuts Lead Costs In Half Within Days
Yesterday, I talked a short bit about Wholesale Leads. Many good media buyers and business owners asked me what I meant… There’s no “Performance Agency-Only” place to shop for leads. No hidden networks. Pay Per Lead Pros get their leads off the same networks as everyone else. Some of them may be better at running […]
Read more...AdSkills Edge #183 – Dip Your Toes Into Pay Per Lead Deals?…
Performance marketing is not for everyone. But it blows the earnings ceiling of retainer deals right off. (Top pay per lead guys can earn high 6 and even 7 figs from a single client.) So it’s a super valuable next step for many agency owners. If you’re wondering how to dip your toes into Pay Per […]
Read more...AdSkills Edge #182 – The biggest lie that ruins campaigns? …
If you ever had a campaign fall completely flat on a decent-looking funnel, this is for you. There’s a wide-spread lie in marketing circles which kills campaigns before you even get to spend a single cent on ads. This lie seems harmless. It’s comfortable to believe it, too. And it disguises itself as “common sense” […]
Read more...AdSkills Edge #181 – Never Scale Without THIS
Everybody wants to manage big campaigns. Everyone wants to be the secret weapon behind multi-million-dollar results. But few are prepared to actually manage those scaled-up monster campaigns. And I’m not telling you this because you don’t know some supper-advanced ninja media buying trick. Just like in dancing, you gotta master your footwork before you worry […]
Read more...AdSkills Edge #180 – 12-day business resolution
Dunno how your New Year’s resolutions are holding up? According to research based on 31.5 million people’s online activity? Most resolutions fail after less than 2 weeks, by January 12. It’s the 13th today… But I’m not here to blame anyone or call people out. I understand that making new good habits or giving up […]
Read more...AdSkills Edge #179 – Let’s talk books? –
I’d bet good money you’re a reader. I could make that bet since most of AdSkills’ subscribers are here because of my book funnel. You may not be reading as much as you like. We all have responsibilities. But that’s okay because today, I don’t want to talk about reading books. But writing books… and […]
Read more...AdSkills Edge #178 – Even Kings Need Council… –
I’m all for self reliance, autonomy and freedom. They’re part of what sets us on the journey to build a business. But success, after a certain level, is rarely a solo effort. Historically speaking, most kings had councils. Even if they made all the final decisions, they had trusted advisors to help rule their kingdom. […]
Read more...AdSkills Edge #177 – Fighting Fake Emails and Dud Leads
It’s Christmas Eve tomorrow and I’m in a giving mood. So in today’s Edge, I want to give you a lead gen tip you can use all year next year. It may be simple, but it’s coming from folks who spend 7 figures per month on ads to ice cold traffic… and live to tell […]
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